Artists 4 Israel

Artists 4 Israel combines hands-on social service projects with advocacy initiatives utilizing the transformative power of art to beautify the communities, uplift the people, protect the children and enhance the reputation of Israel.
Location: New York City

Description

No description provided.
Art Over Hate

About

Artists 4 Israel will bring at least 10 artists to 3 countries (3 – 4 artists each to 3 different nations). These cultural ambassadors: 2 non-Jewish street artists and muralists who are widely followed and respected for the museum quality of their work and who combine for over a million loyal social media followers (who have previously been to Israel with our missions and educated by us, and who now openly stand in support of the Jewish people) and 1 who is Israeli (so as to create a personal, cultural exchange between Israeli and local artists) each to these three different countries (chosen for having high incidents of anti-Semitism and being in need of education and a strong, influential pro-Israel voice) to join with local, popular artists to paint large, public murals around themes of love, Judaism, Israel and against antisemitism and to share their pro-Jewish and pro-Israel sentiment with the nation through their words, stories and, permanently, on the walls of the cities' busiest streets.

Back to Top

What is the mission and purpose of this program?


Art Over Hate leverages the influence of the world's most
famous public artists to educate their millions of followers about the dangers
of antisemitism and increase their support for Israel and the Jewish People by
producing massive works of pro-Jewish art inside countries and communities
hostile to Israel. The expression that a picture is worth a thousand words
underestimates the power of pictures. Our
artists multiply our messages and education we wish to share
exponentially as it is told via giant, public murals that create positive
emotional attachment to the messages within, demonstrate artistic, cultural
support for Israel and will stand as permanent images, a constant reminder
that the countries' most prominent artist are against antisemitism and stand in
solidarity with the Jewish people.

Back to Top

Program Description

10 of the world's most popular and influential artists painting giant public murals opposing antisemitism in 3 countries with a history of public hostility towards Judaism and Israel in coordination with supportive, local artists. This creates a visceral, emotional reaction in support of the Jewish people that transcends mere words.

These artists are talented, gifted, have been to Israel with A4I on our previous missions, have decided to openly and proudly support the Jewish people and, most importantly, they maintain large fan bases, particularly supportive in their home countries where they will be painting, who adopt the artists' styles, tastes and beliefs.

Joined by other local artists and painting in busy sections of the cities and in needy communities, these masterpieces not only communicate the outward message painted within them but also demonstrate a direct connection between Israel and helping the areas where the mural appears. It is a form of cultural tikkun olam and does three things beautifully:

1. Demonstrates that local heroes, artists who have gone on to worldwide fame, support Israel; 2. Creates emotionally resonate images that touch the heart and mind with pro-Jewish ideas and 3. builds appreciation for the Jewish people in their attempts to beautify local communities.

In summary, Art Over Hate creates an opposition to antisemitism and a pro-Jewish bias through the creation of powerful artistic works in the middle countries in need of such messaging.

The Jewish people benefit by softening the hearts and minds of formerly hostile countries to their cause. The country of Israel benefit by creating a cultural connection between the various nations. The arts benefit by having an opportunity to express their love of the Jewish people and opposition to antisemitism. The young communities in Europe benefit by being educated against the hateful rhetoric of antisemites. The world benefits by having this positive, constructive, beautiful way of healing a societal problem.

Back to Top

Demonstrated Need

"Is It Time for the Jews to Leave Europe?" asks Jeffrey Goldberg in The Atlantic. The answer he finds, as do so many recent thinkers and advocates of Judaism, is "yes". In "Fear of a New Darkness", the Economist agrees and the sentiment is echoed by polling, data, news articles and opinion pieces from The Jerusalem Post to the Huffington Post. According to the ADL's Global 100, Eastern and Western Europe are numbers 2 and 3, behind only the Middle East, worst regions for antisemitism. France, Portugal and Spain in Western Europe and the Czech Republic/Poland in Eastern Europe achieve special mention. These are exactly the nations our artists are from and where we will be focusing our work.

Luckily, according to Conde Nast, Spain, the Czech Republic and France are considered to be three of the World's Best Cities for Art. Travel & Leisure Magazine and GoOverseas.com, a website for college students (an important demographic) studying abroad, agree with that assessment. More specifically, Trip.me, the Huffington Post, the Travel Channel, and many others list some of these same cities as being meccas for street art, graffiti and public murals. Although the relationship is not causal, it is certainly worth noting. Street art is affiliated with young, liberal mindsets, the very type of people who have been coopted by anti-Israel and antisemitic groups. For instance, Banksy, the billion dollar selling street artist, Cannes Film Festival award winner and media darling once used the power of his art to benefit the Palestinian Authority and fan the flames of antisemitism and antizionism. He no longer does.

By Artists 4 Israel inserting ourselves into the cultural dialogue around modern, urban visual arts, we began to create a level of education about and support for Israel. Banksy, the most famous of all the artists, ceased his work in Palestine and has begun inviting Israeli artists to participate in his shows. We can, through this program, increase that mind-changing ability even further as we focus on large sections of this easily influenced youth that are attracted to art and open to the messages within.

Our program specifically targets changing the mind of the young generation, under the age of 35, who live in culturally and artistically vibrant communities with strong antisemitic concerns. By reaching to them through the channels they most admire, we can turn their whiplash negative reactions against Jews into positive ones. It is these young people that shape next generation policy and public opinions.

Back to Top

Program Accomplishments

The Speaker of the Knesset had this to say about our work: "Artists 4 Israel is one of, if not the most, effective advocacy organizations of this generation....they are having an impact on our policy and style." We were then invited by him to spray paint a permanent mural at the Knesset. Continuing this official, executive praise, we were honored with the Key to the City of Sderot for our public art project there during wartime. We proved that art can transform minds and hearts even in the middle of rocket attacks. The One Israel Fund has given our Executive Director the Shomer Yisrael Award, Prime Minister Netanyahu and the Birthright Israel program presented us with a plaque for our work in front of an audience of 10,000 people and the municipalities of multiple cities throughout Israel have praised the city-altering beauty of our efforts.

Outside of Israel, our work has been even more effective in transforming minds and opinions just as it has transformed neighborhoods within Israel. In 2013, the NY Times dedicated all of pages 2 and 4 to describing our work. This was the first of two occasions that our efforts would be praised through this oftentimes critical paper. In just the past year, we have been featured in over 350 papers, magazines, radio and tv spots all the way from the NY Times to the most prestigious art magazines in Europe. Even the heavily left-leaning periodicals like Haaretz, Al Jazeera and The Forward have found cause to say positive things about the Jewish people through our projects. We have been reported on in 5 different languages and, often overlooked but equally important, our message has been picked up and transmitted through numerous "low-brow" sites which capture the imagination of the important youth communities that will shape opinions and influence decisions in the near future.

Artists 4 Israel has done this through working with over 3,000 artists globally and bringing over 100 to Israel. These artists represent 21 different countries and are becoming the voice for Israel in the modern, urban art world and, even more so, the only voice about Israel in this community. In our past two groups of artists going to Israel, they combined for over 8 million social media followers. Their posts averaged more than 300 interactions each. The art produced by them was re-posted and re-shared by global sites, the NY Times of the art world, that themselves had over a million followers each.

This wild success can be demonstrated in one small example. In the past, we brought an artist by the name of Gypsy to paint in Israel. She has, on Instagram alone, 975,000 followers. Her Twitter, FB, Snapchat, Periscope and other social media outlets have a similar number of followers. Each of her photos average over 20,000 likes and over 100 comments. When she posted a picture of Jerusalem, she received more positive feedback within one hour on social media than the Prime Minister’s office and the Israel Ministry of Foreign Affairs did in total for the year.

Similarly, Rik Lee of Bali posted a picture at the Bialik-Rogozin School in Tel Aviv discussing Israel’s diversity. Within 5 hours, he had 18,437 interactions with that post. These numbers once again prove the reach, leverage and multiplier impact of our programming. The work we re-shared by art, graffiti and youth lifestyle sites with over 1 million followers each, exponentially increasing and multiplying our effect.

In the micro, we have brought our America artists across colleges and universities and have spread our art and ideas to over 50 American campuses a year, averaging over 400 students an event, meaning that our diverse artists speak to more than 20,000 students each year. Now, we are moving to international communities who need our anti-Semitic teaching more than anyone. An event in London brought over 30 artists and 600 people out, defying BDS calls. Now, we are planning trips to South Africa and Mexico, invited by the local arts community who are asking to receive pro-Israel, pro-Jewish messaging in our unique, effective way.

Even with these incredible numbers behind us, our most proud measure of success is our ability to avoid BDS pressure. We have never had one artist deny our request to come and each month we find another and another asking us to bring them on the next trip. We are proud to be one of the only places where pop culture figures are jockeying for position to declare their support for the Jewish people and Israel.

Back to Top

How do you measure the success of your program?

Art Over Hate is a follow-up to an already successful program. We measure the success of each of our arts and culture based missions to Israel in three ways. First, we look at our media reach. Did we create a buzz around our message via traditional and/or social media? The answer has been yes. In the past year, we brought three trips of this nature to Israel. These trips resulted in over 350 stories in traditional media and more than 20 million, combined, social media interactions and engagements. Second, we consider the reaction of the local community where our project was based. Did we offer them a positive experience? This is judged by their reactions to our work, their commentary after and our ability to engage with large segments of the population. Third, we measure artist retention to see if the participating adopted a positive enough feeling about the Jewish People and Israel to continue to work on its behalf.

In regards to artist retention, the greatest indicator of our ability to influence the influencers and the greatest indication of the multiplier effect of our work, we have had 100% artist retention in the past year. In fact, this very program stems from this perfect score. We are proposing to take some of these gifted and loved artists back to their home countries and across the globe to share their newfound love for Jewish culture and to preach against the antisemitic hatred rife in their home country. Their courage in the face of bitter hate is evident of the power of our work. The millions of touching moments on social media and the large amount of press show just how viral a message told by these artists can go.

Back to Top

Art Over Hate

About

Artists 4 Israel will bring at least 10 artists to 3 countries (3 – 4 artists each to 3 different nations). These cultural ambassadors: 2 non-Jewish street artists and muralists who are widely followed and respected for the museum quality of their work and who combine for over a million loyal social media followers (who have previously been to Israel with our missions and educated by us, and who now openly stand in support of the Jewish people) and 1 who is Israeli (so as to create a personal, cultural exchange between Israeli and local artists) each to these three different countries (chosen for having high incidents of anti-Semitism and being in need of education and a strong, influential pro-Israel voice) to join with local, popular artists to paint large, public murals around themes of love, Judaism, Israel and against antisemitism and to share their pro-Jewish and pro-Israel sentiment with the nation through their words, stories and, permanently, on the walls of the cities' busiest streets.

Back to Top

What is the mission and purpose of this program?


Art Over Hate leverages the influence of the world's most
famous public artists to educate their millions of followers about the dangers
of antisemitism and increase their support for Israel and the Jewish People by
producing massive works of pro-Jewish art inside countries and communities
hostile to Israel. The expression that a picture is worth a thousand words
underestimates the power of pictures. Our
artists multiply our messages and education we wish to share
exponentially as it is told via giant, public murals that create positive
emotional attachment to the messages within, demonstrate artistic, cultural
support for Israel and will stand as permanent images, a constant reminder
that the countries' most prominent artist are against antisemitism and stand in
solidarity with the Jewish people.

Back to Top

Program Description

10 of the world's most popular and influential artists painting giant public murals opposing antisemitism in 3 countries with a history of public hostility towards Judaism and Israel in coordination with supportive, local artists. This creates a visceral, emotional reaction in support of the Jewish people that transcends mere words.

These artists are talented, gifted, have been to Israel with A4I on our previous missions, have decided to openly and proudly support the Jewish people and, most importantly, they maintain large fan bases, particularly supportive in their home countries where they will be painting, who adopt the artists' styles, tastes and beliefs.

Joined by other local artists and painting in busy sections of the cities and in needy communities, these masterpieces not only communicate the outward message painted within them but also demonstrate a direct connection between Israel and helping the areas where the mural appears. It is a form of cultural tikkun olam and does three things beautifully:

1. Demonstrates that local heroes, artists who have gone on to worldwide fame, support Israel; 2. Creates emotionally resonate images that touch the heart and mind with pro-Jewish ideas and 3. builds appreciation for the Jewish people in their attempts to beautify local communities.

In summary, Art Over Hate creates an opposition to antisemitism and a pro-Jewish bias through the creation of powerful artistic works in the middle countries in need of such messaging.

The Jewish people benefit by softening the hearts and minds of formerly hostile countries to their cause. The country of Israel benefit by creating a cultural connection between the various nations. The arts benefit by having an opportunity to express their love of the Jewish people and opposition to antisemitism. The young communities in Europe benefit by being educated against the hateful rhetoric of antisemites. The world benefits by having this positive, constructive, beautiful way of healing a societal problem.

Back to Top

Demonstrated Need

"Is It Time for the Jews to Leave Europe?" asks Jeffrey Goldberg in The Atlantic. The answer he finds, as do so many recent thinkers and advocates of Judaism, is "yes". In "Fear of a New Darkness", the Economist agrees and the sentiment is echoed by polling, data, news articles and opinion pieces from The Jerusalem Post to the Huffington Post. According to the ADL's Global 100, Eastern and Western Europe are numbers 2 and 3, behind only the Middle East, worst regions for antisemitism. France, Portugal and Spain in Western Europe and the Czech Republic/Poland in Eastern Europe achieve special mention. These are exactly the nations our artists are from and where we will be focusing our work.

Luckily, according to Conde Nast, Spain, the Czech Republic and France are considered to be three of the World's Best Cities for Art. Travel & Leisure Magazine and GoOverseas.com, a website for college students (an important demographic) studying abroad, agree with that assessment. More specifically, Trip.me, the Huffington Post, the Travel Channel, and many others list some of these same cities as being meccas for street art, graffiti and public murals. Although the relationship is not causal, it is certainly worth noting. Street art is affiliated with young, liberal mindsets, the very type of people who have been coopted by anti-Israel and antisemitic groups. For instance, Banksy, the billion dollar selling street artist, Cannes Film Festival award winner and media darling once used the power of his art to benefit the Palestinian Authority and fan the flames of antisemitism and antizionism. He no longer does.

By Artists 4 Israel inserting ourselves into the cultural dialogue around modern, urban visual arts, we began to create a level of education about and support for Israel. Banksy, the most famous of all the artists, ceased his work in Palestine and has begun inviting Israeli artists to participate in his shows. We can, through this program, increase that mind-changing ability even further as we focus on large sections of this easily influenced youth that are attracted to art and open to the messages within.

Our program specifically targets changing the mind of the young generation, under the age of 35, who live in culturally and artistically vibrant communities with strong antisemitic concerns. By reaching to them through the channels they most admire, we can turn their whiplash negative reactions against Jews into positive ones. It is these young people that shape next generation policy and public opinions.

Back to Top

Program Accomplishments

The Speaker of the Knesset had this to say about our work: "Artists 4 Israel is one of, if not the most, effective advocacy organizations of this generation....they are having an impact on our policy and style." We were then invited by him to spray paint a permanent mural at the Knesset. Continuing this official, executive praise, we were honored with the Key to the City of Sderot for our public art project there during wartime. We proved that art can transform minds and hearts even in the middle of rocket attacks. The One Israel Fund has given our Executive Director the Shomer Yisrael Award, Prime Minister Netanyahu and the Birthright Israel program presented us with a plaque for our work in front of an audience of 10,000 people and the municipalities of multiple cities throughout Israel have praised the city-altering beauty of our efforts.

Outside of Israel, our work has been even more effective in transforming minds and opinions just as it has transformed neighborhoods within Israel. In 2013, the NY Times dedicated all of pages 2 and 4 to describing our work. This was the first of two occasions that our efforts would be praised through this oftentimes critical paper. In just the past year, we have been featured in over 350 papers, magazines, radio and tv spots all the way from the NY Times to the most prestigious art magazines in Europe. Even the heavily left-leaning periodicals like Haaretz, Al Jazeera and The Forward have found cause to say positive things about the Jewish people through our projects. We have been reported on in 5 different languages and, often overlooked but equally important, our message has been picked up and transmitted through numerous "low-brow" sites which capture the imagination of the important youth communities that will shape opinions and influence decisions in the near future.

Artists 4 Israel has done this through working with over 3,000 artists globally and bringing over 100 to Israel. These artists represent 21 different countries and are becoming the voice for Israel in the modern, urban art world and, even more so, the only voice about Israel in this community. In our past two groups of artists going to Israel, they combined for over 8 million social media followers. Their posts averaged more than 300 interactions each. The art produced by them was re-posted and re-shared by global sites, the NY Times of the art world, that themselves had over a million followers each.

This wild success can be demonstrated in one small example. In the past, we brought an artist by the name of Gypsy to paint in Israel. She has, on Instagram alone, 975,000 followers. Her Twitter, FB, Snapchat, Periscope and other social media outlets have a similar number of followers. Each of her photos average over 20,000 likes and over 100 comments. When she posted a picture of Jerusalem, she received more positive feedback within one hour on social media than the Prime Minister’s office and the Israel Ministry of Foreign Affairs did in total for the year.

Similarly, Rik Lee of Bali posted a picture at the Bialik-Rogozin School in Tel Aviv discussing Israel’s diversity. Within 5 hours, he had 18,437 interactions with that post. These numbers once again prove the reach, leverage and multiplier impact of our programming. The work we re-shared by art, graffiti and youth lifestyle sites with over 1 million followers each, exponentially increasing and multiplying our effect.

In the micro, we have brought our America artists across colleges and universities and have spread our art and ideas to over 50 American campuses a year, averaging over 400 students an event, meaning that our diverse artists speak to more than 20,000 students each year. Now, we are moving to international communities who need our anti-Semitic teaching more than anyone. An event in London brought over 30 artists and 600 people out, defying BDS calls. Now, we are planning trips to South Africa and Mexico, invited by the local arts community who are asking to receive pro-Israel, pro-Jewish messaging in our unique, effective way.

Even with these incredible numbers behind us, our most proud measure of success is our ability to avoid BDS pressure. We have never had one artist deny our request to come and each month we find another and another asking us to bring them on the next trip. We are proud to be one of the only places where pop culture figures are jockeying for position to declare their support for the Jewish people and Israel.

Back to Top

How do you measure the success of your program?

Art Over Hate is a follow-up to an already successful program. We measure the success of each of our arts and culture based missions to Israel in three ways. First, we look at our media reach. Did we create a buzz around our message via traditional and/or social media? The answer has been yes. In the past year, we brought three trips of this nature to Israel. These trips resulted in over 350 stories in traditional media and more than 20 million, combined, social media interactions and engagements. Second, we consider the reaction of the local community where our project was based. Did we offer them a positive experience? This is judged by their reactions to our work, their commentary after and our ability to engage with large segments of the population. Third, we measure artist retention to see if the participating adopted a positive enough feeling about the Jewish People and Israel to continue to work on its behalf.

In regards to artist retention, the greatest indicator of our ability to influence the influencers and the greatest indication of the multiplier effect of our work, we have had 100% artist retention in the past year. In fact, this very program stems from this perfect score. We are proposing to take some of these gifted and loved artists back to their home countries and across the globe to share their newfound love for Jewish culture and to preach against the antisemitic hatred rife in their home country. Their courage in the face of bitter hate is evident of the power of our work. The millions of touching moments on social media and the large amount of press show just how viral a message told by these artists can go.

Back to Top

Art Over Hate

About

Artists 4 Israel will bring at least 10 artists to 3 countries (3 – 4 artists each to 3 different nations). These cultural ambassadors: 2 non-Jewish street artists and muralists who are widely followed and respected for the museum quality of their work and who combine for over a million loyal social media followers (who have previously been to Israel with our missions and educated by us, and who now openly stand in support of the Jewish people) and 1 who is Israeli (so as to create a personal, cultural exchange between Israeli and local artists) each to these three different countries (chosen for having high incidents of anti-Semitism and being in need of education and a strong, influential pro-Israel voice) to join with local, popular artists to paint large, public murals around themes of love, Judaism, Israel and against antisemitism and to share their pro-Jewish and pro-Israel sentiment with the nation through their words, stories and, permanently, on the walls of the cities' busiest streets.

Back to Top

What is the mission and purpose of this program?

Art Over Hate leverages the influence of the world's most famous public artists to educate their millions of followers about the dangers of antisemitism and increase their support for Israel and the Jewish People by producing massive works of pro-Jewish art inside countries and communities hostile to Israel. The expression that a picture is worth a thousand words underestimates the power of pictures. Our artists multiply our messages and education we wish to share exponentially as it is told via giant, public murals that create positive emotional attachment to the messages within, demonstrate artistic, cultural support for Israel and will stand as permanent images, a constant reminder that the countries' most prominent artist are against antisemitism and stand in solidarity with the Jewish people.

Back to Top

Program Description

10 of the world's most popular and influential artists painting giant public murals opposing antisemitism in 3 countries with a history of public hostility towards Judaism and Israel in coordination with supportive, local artists. This creates a visceral, emotional reaction in support of the Jewish people that transcends mere words.


These artists are talented, gifted, have been to Israel with A4I on our previous missions, have decided to openly and proudly support the Jewish people and, most importantly, they maintain large fan bases, particularly supportive in their home countries where they will be painting, who adopt the artists' styles, tastes and beliefs.

Joined by other local artists and painting in busy sections of the cities and in needy communities, these masterpieces not only communicate the outward message painted within them but also demonstrate a direct connection between Israel and helping the areas where the mural appears. It is a form of cultural tikkun olam and does three things beautifully:

1. Demonstrates that local heroes, artists who have gone on to worldwide fame, support Israel; 2. Creates emotionally resonate images that touch the heart and mind with pro-Jewish ideas and 3. builds appreciation for the Jewish people in their attempts to beautify local communities.

In summary, Art Over Hate creates an opposition to antisemitism and a pro-Jewish bias through the creation of powerful artistic works in the middle countries in need of such messaging.

The Jewish people benefit by softening the hearts and minds of formerly hostile countries to their cause. The country of Israel benefit by creating a cultural connection between the various nations. The artists benefit by finding a positive, socially constructive outlet for their pro-Jewish sentiment and the painted communities benefit by being educated against hate and antisemitism while also receiving wonderful free works of public art. Mostly, we all benefit by finding constructive ways of curing a large, societal ill.


Back to Top

Demonstrated Need

"Is It Time for the Jews to Leave Europe?" asks Jeffrey Goldberg in The Atlantic. The answer he finds, as do so many recent thinkers and advocates of Judaism, is "yes". In "Fear of a New Darkness", the Economist agrees and the sentiment is echoed by polling, data, news articles and opinion pieces from The Jerusalem Post to the Huffington Post. According to the ADL's Global 100, Eastern and Western Europe are numbers 2 and 3, behind only the Middle East, worst regions for antisemitism. France, Portugal and Spain in Western Europe and the Czech Republic/Poland in Eastern Europe achieve special mention. These are exactly the nations our artists are from and where we will be focusing our work.

Luckily, according to Conde Nast, Spain, the Czech Republic and France are considered to be three of the World's Best Cities for Art. Travel & Leisure Magazine and GoOverseas.com, a website for college students (an important demographic) studying abroad, agree with that assessment. More specifically, Trip.me, the Huffington Post, the Travel Channel, and many others list some of these same cities as being meccas for street art, graffiti and public murals. Although the relationship is not causal, it is certainly worth noting. Street art is affiliated with young, liberal mindsets, the very type of people who have been coopted by anti-Israel and antisemitic groups. For instance, Banksy, the billion dollar selling street artist, Cannes Film Festival award winner and media darling once used the power of his art to benefit the Palestinian Authority and fan the flames of antisemitism and antizionism. He no longer does.

By Artists 4 Israel inserting ourselves into the cultural dialogue around modern, urban visual arts, we began to create a level of education about and support for Israel. Banksy, the most famous of all the artists, ceased his work in Palestine and has begun inviting Israeli artists to participate in his shows. We can, through this program, increase that mind-changing ability even further as we focus on large sections of this easily influenced youth that are attracted to art and open to the messages within.

Our program specifically targets changing the mind of the young generation, under the age of 35, who live in culturally and artistically vibrant communities with strong antisemitic concerns. By reaching to them through the channels they most admire, we can turn their whiplash negative reactions against Jews into positive ones. It is these young people that shape next generation policy and public opinions.

Back to Top

Program Accomplishments

The Speaker of the Knesset had this to say about our work: "Artists 4 Israel is one of, if not the most, effective advocacy organizations of this generation....they are having an impact on our policy and style." We were then invited by him to spray paint a permanent mural at the Knesset. Continuing this official, executive praise, we were honored with the Key to the City of Sderot for our public art project there during wartime. We proved that art can transform minds and hearts even in the middle of rocket attacks. The One Israel Fund has given our Executive Director the Shomer Yisrael Award, Prime Minister Netanyahu and the Birthright Israel program presented us with a plaque for our work in front of an audience of 10,000 people and the municipalities of multiple cities throughout Israel have praised the city-altering beauty of our efforts.

Outside of Israel, our work has been even more effective in transforming minds and opinions just as it has transformed neighborhoods within Israel. In 2013, the NY Times dedicated all of pages 2 and 4 to describing our work. This was the first of two occasions that our efforts would be praised through this oftentimes critical paper. In just the past year, we have been featured in over 350 papers, magazines, radio and tv spots all the way from the NY Times to the most prestigious art magazines in Europe. Even the heavily left-leaning periodicals like Haaretz, Al Jazeera and The Forward have found cause to say positive things about the Jewish people through our projects. We have been reported on in 5 different languages and, often overlooked but equally important, our message has been picked up and transmitted through numerous "low-brow" sites which capture the imagination of the important youth communities that will shape opinions and influence decisions in the near future.

Artists 4 Israel has done this through working with over 3,000 artists globally and bringing over 100 to Israel. These artists represent 21 different countries and are becoming the voice for Israel in the modern, urban art world and, even more so, the only voice about Israel in this community. In our past two groups of artists going to Israel, they combined for over 8 million social media followers. Their posts averaged more than 300 interactions each. The art produced by them was re-posted and re-shared by global sites, the NY Times of the art world, that themselves had over a million followers each.

This wild success can be demonstrated in one small example. In the past, we brought an artist by the name of Gypsy to paint in Israel. She has, on Instagram alone, 975,000 followers. Her Twitter, FB, Snapchat, Periscope and other social media outlets have a similar number of followers. Each of her photos average over 20,000 likes and over 100 comments. When she posted a picture of Jerusalem, she received more positive feedback within one hour on social media than the Prime Minister’s office and the Israel Ministry of Foreign Affairs did in total for the year.

Similarly, Rik Lee of Bali posted a picture at the Bialik-Rogozin School in Tel Aviv discussing Israel’s diversity. Within 5 hours, he had 18,437 interactions with that post. These numbers once again prove the reach, leverage and multiplier impact of our programming. The work we re-shared by art, graffiti and youth lifestyle sites with over 1 million followers each, exponentially increasing and multiplying our effect.

In the micro, we have brought our America artists across colleges and universities and have spread our art and ideas to over 50 American campuses a year, averaging over 400 students an event, meaning that our diverse artists speak to more than 20,000 students each year. Now, we are moving to international communities who need our anti-Semitic teaching more than anyone. An event in London brought over 30 artists and 600 people out, defying BDS calls. Now, we are planning trips to South Africa and Mexico, invited by the local arts community who are asking to receive pro-Israel, pro-Jewish messaging in our unique, effective way.

Even with these incredible numbers behind us, our most proud measure of success is our ability to avoid BDS pressure. We have never had one artist deny our request to come and each month we find another and another asking us to bring them on the next trip. We are proud to be one of the only places where pop culture figures are jockeying for position to declare their support for the Jewish people and Israel.

Back to Top

How do you measure the success of your program?

Art Over Hate is a follow-up to an already successful program. We measure the success of each of our arts and culture based missions to Israel in three ways. First, we look at our media reach. Did we create a buzz around our message via traditional and/or social media? The answer has been yes. In the past year, we brought three trips of this nature to Israel. These trips resulted in over 350 stories in traditional media and more than 20 million, combined, social media interactions and engagements. Second, we consider the reaction of the local community where our project was based. Did we offer them a positive experience? This is judged by their reactions to our work, their commentary after and our ability to engage with large segments of the population. Third, we measure artist retention to see if the participating adopted a positive enough feeling about the Jewish People and Israel to continue to work on its behalf.

In regards to artist retention, the greatest indicator of our ability to influence the influencers and the greatest indication of the multiplier effect of our work, we have had 100% artist retention in the past year. In fact, this very program stems from this perfect score. We are proposing to take some of these gifted and loved artists back to their home countries and across the globe to share their newfound love for Jewish culture and to preach against the antisemitic hatred rife in their home country. Their courage in the face of bitter hate is evident of the power of our work. The millions of touching moments on social media and the large amount of press show just how viral a message told by these artists can go.

Back to Top

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