The Warehouse NYC

The Warehouse is an alternative Shabbat worship experience designed for unaffiliated and/or disconnected Jews in the 20s/30s demographic in major metropolitan areas. We are fresh, new, and effective.
Location: Brooklyn , NY
Year founded: 2011

Description

My name is Josh Nelson, and I want to fix the Jewish world. I am the founder of a revolutionary venture called The Warehouse. It's become a huge part of my personal and professional mission to try to address the communal disconnection of young Jews in their 20s and 30s.. I work to create points of access for disengaged young Jews, enabling them to find their way back into Jewish life. I believe: - A powerful spiritual experience can occur in any place where there is focus, self-reflection and intentionality. - 20s and 30s are distancing themselves from the organized Jewish community because they typically find the established Jewish world to be inaccessible and culturally out of touch. - By meeting the cultural, spiritual, and aesthetic sensibilities of this demographic, we can offer a point of access where a sense of reconnection can be developed. After years of qualitative research and experimentation, I have formally launchedThe Warehouse. The Warehouse is an alternative Shabbat worship experience designed for unaffiliated and/or disconnected Jews in the 20s/30s demographic in major metropolitan areas. It is a Friday evening event that takes place in a non-synagogue environment… a bar, an industrial space, or an actual warehouse. The experience is built around a service that utilizes a live band, multimedia projection, spoken word, and a series of rotating rabbinic guests. It includes alternative expressions of prayer that combine relevant secular music with traditional and familiar prayer modalities. The venture's ultimate goal is to provide an access point for this disconnected demographic, offering them an opportunity to experience Judaism in a manner that meets their aesthetic and spiritual sensibilities. The program is designed to be scalable and replicable so it can be launched in additional metropolitan areas with significant Jewish populations in the future. Multiple cities in North America have expressed interest in being part of the ongoing pilot program.

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