YidLife Crisis is a Yiddish comedy web series and evolving cultural brand of inclusive Judaism created by two friends, Jamie Elman and Eli Batalion, wanting to pay homage to the yiddishkayt in their upbringing and the Jewish comedic lens on life on which they were raised.
YidLife Crisis is a Yiddish comedy web series and evolving Jewish cultural brand created by two friends, Jamie Elman and Eli Batalion, wanting to pay homage to the yiddishkayt in their upbringing and the Jewish comedic lens on life on which they were raised. In doing so, with the support of the JCF of Montreal and the BYFI Alumni Venture Fund, they created "YidLife Crisis," a love letter about modern Jewish identity, set entirely in Yiddish (with English and French subtitles), and one that makes Jewish identity inclusive to all through the ice-breaking power of comedy.
What started as a passion project turned into a hit with over to 1,000,000 video views, global press, appearances around North America and Israel, and a chance to work with and bring together various Jewish organizations, from Yiddish groups like Workmen's Circle and the Yiddish Book Center through to local community groups like East Side Jews and alumni networks like the ROI Community. They have also received the support of the Natan Grants for ROI Entrepreneurs and have been selected for the 2016-2017 edition of Slingshot.
Behind the comedy of YidLife Crisis lies a robust strategy: in a world of unaffiliated "Pew Jews," YidLife is meant to impact through the scale of internet video to engage the YouTube Generation in the discussion of Jewish identity through storytelling with style and authenticity, not advertising or persuasion. In turn, as an online interactive platform and as a live touring show where local Jewish artists and organizations can collaborate, YidLife is a "market maker" with multiplier effects that stimulate participation and collaboration within the community.
YidLife Crisis is seeking grant opportunities to help create more Yiddish and Jewish identity content through both fictional and non-fiction videos and to help distribute it, particularly at the local level (i.e. being able to create videos in Jewish communities across the world and in turn show them in other communities). It is also seeking help to improve and refine its web and social media presence, these being the key distribution portals through which which impact is measured.
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