Desert Gatherings, Inc. / Desert Gathering Jewish Music Fest

Through the spiritual power of music, we seek to create a stronger sense of Jewish identity, connection to community and pride in our shared culture and heritage. This will be accomplished through innovative, high-quality cultural programming that will demonstrate Jewish beliefs and values

Location: Cave Creek , AZ
Year founded: 2013

Description

Desert Gatherings, Inc. is a newly-formed 501c3 corporation designed to bring great Jewish music and a sense of community to the Phoenix area and beyond. The main activity of the corporation is the Desert Gathering Jewish Music Fest, now in planning for its 4th annual event at Steele Indian School Park in downtown Phoenix. The first three years of the festival attracted over 2,000 attendees each year and featured diverse artists ranging from Moshav and Peter Himmelman to Saul Kaye, Elana Jagoda, Todd Herzog and Shira Kline. We are passionate about utilizing music to overcome boundaries between people and to provide people, especially young Jews in their 20's, 30's and 40's the opportunity to experience being part of a larger unified community.

We are looking for funding to support the work that we do with the festival and to expand our programming to include other smaller events in the community that will continue the momentum that the festival begins and will funnel new talent into future festival performance opportunities.

MISSION (VALUE PROPOSITION): Through the spiritual power of music, we seek to create a stronger sense of Jewish identity, connection to community and pride in our shared culture and heritage. This will be accomplished through innovative,high-quality cultural programming that will demonstrate Jewish experiences, beliefs and values.

CUSTOMER SEGMENTS: Primary demographic is young, hip Jews in their 20s to 40s who may or may not identify Jewishly. Event will take place in a mainstream venue, but will integrate Jewish content into a relevant, accessible, meaningful artistic event.

GEOGRAPHIC REACH: Greater Phoenix area, and potentially extending to surrounding cities such as Tucson, Prescott, Sedona, Flagstaff.

BOARD MEMBERS: Todd Herzog, Doug Passon, Suzanne Swift, Brian Weinberger, Michael Sweet, KEY PROGRAM ACTIVITIES: Annual Jewish music festival - Desert Gathering Jewish Music Fest.

COST: $45-50k depending on artist. Fourth year will feature Rick Recht, Joe Buchanan, Todd Herzog and various members of the Phoenix day school and clergy community.

VENUE: Steele Indian School Park, 300 East Indian School Road, Phoenix, Arizona 85012.

KEY STRATEGIC PARTNERS: JCA, JCC, VBM, MIM, Jewish News, PJ Library, Shabbat Luck, Tribe, Arizona Adventurers, YJP, Start Me Up Fellows, Young Jewish Funders, Greater Phoenix Jewish Film Festival all Phoenix area temples, Hillels, restaurants, sound/lighting companies (VideoWest), music retailers, corporate sponsors.

CHANNELS: Facebook, Twitter, YouTube, ReverbNation, website, monthly emails, communication from partner groups, news articles, radio interviews with artists and committee members.

COST STRUCTURE: Primarily variable, at least in early stages: Venue rental, sound/lighting, food, marketing/ website, printing costs, artist fees, travel expenses and video production.

REVENUE STREAMS: VIP ticket sales, corporate sponsorships, advertising revenue, major donors, individual donors, grants, vendor booth rental fees, merchandise (live recordings, t-shirts, coffee mugs, etc.).

SPONSORSHIP OPPORTUNITIES

$1,800 EMERGING ARTIST SPONSOR - Sponsorship acknowledgment in Festival materials, posters and t-shirts, 2 VIP Festival passes (total).

$3,600 BEST NEW ARTIST SPONSOR - Sponsorship acknowledgment in Festival materials, posters and t-shirts, 4 VIP Festival passes (total), 4 custom Festival t-shirts.

$5,000 ROCK STAR SPONSOR - Sponsorship acknowledgment in Festival materials, posters and t-shirts, opportunity to introduce Ari Lesser, 8 VIP Festival passes (total), 8 custom Festival t-shirts.

$7,200 LEGENDS SPONSOR - Sponsorship acknowledgment in festival materials, posters and t-shirts, 10 VIP Festival passes (total) 10 custom Festival t-shirts, opportunity to introduce Todd Herzog, opportunity to distribute merchandise.

$10,000 FESTIVAL SPONSOR - Featured recognition on Festival poster, opportunity to introduce headline act and promote your company/organization for 3 minutes from stage, logo in press publicity, poster, t-shirt & website, 15 Festival passes (total), opportunity to distribute a swag bag for approximately 100 VIP attendees.

TIMELINE FOR DAY OF THE EVENT

THE EVENT WILL RUN FROM 12-5 PM ON SUNDAY, NOVEMBER 6, 2016 at Steele Indian School Park
in downtown Phoenix. The park is centrally located and is on the light rail for convenient access. Parking will also be available in the park lots (approximately 900 spaces available to us). VIP Festival attendees will have designated parking in close proximity to the performance stage and VIP Tent.

DOORS WILL OPEN AT 12PM. This year’s event will take place on the amphitheater and circle of life areas in the park, which will allow us to incorporate the stage area with the vendor, arts & crafts and kids areas. This will give the event a very cohesive and unified feel. Attendees will have the option of purchasing reserved VIP seating or bringing their own blanket or lawn chair to watch the concert from anywhere on the grassy area. Guests will also have plenty of room to toss a frisbee around or kick a soccer ball in the nearby fields. There will be activities planned for the kids, and there is also a playground for young families adjacent to the concert area.

Vendors will be open all afternoon and will be offering food of all different types. Kosher and non-Kosher options will be clearly marked on the banners next to each vendor.

There will be a fully-catered VIP tent that will have refreshments and food available to VIP ticket holders throughout the course of the event. VIP guests will also have the opportunity to mix and mingle with the performing artists from the festival.

The event will conclude at approximately 5pm just before sundown.



Desert Gathering Jewish Music Fest

About

please see common application for all info...

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What is the mission and purpose of this program?

Through the spiritual power of music, we seek to create a stronger sense of Jewish identity, connection to community and pride in our shared culture and heritage. This will be accomplished through innovative, high-quality cultural programming that will demonstrate Jewish beliefs and values.

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Program Description

Outdoor Jewish music festival featuring world class entertainment, delicious Jewish food and activities for young families. This event benefits the whole community, but target demographic is young Jews in their 20's to 40's.

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Demonstrated Need

Our organization serves the whole Phoenix Jewish community, but has a specific appeal to the underserved population of Jews in their 20's, 30's and 40's who may or may not belong or identify with a particular Jewish organization. We provide these Jews with an opportunity to experience their own Jewish identity and a sense of community without the stigma that can sometimes be associated with organized religion.

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Program Accomplishments

As we enter our fourth year, we are excited about the growth we have seen over the past three years. Through donations and grants, we were able to continue to provide this as a free concert to the community, as making the festival accessible to all members of the community is part of what makes the festival vital to the community. In the first three years of the festival, we have had over 2,000 attendees to the festival each year. In fact, after the first year, we were forced to move the festival to a larger part of the park to accommodate the additional crowds. We have infused the Phoenix Jewish community with very high quality cultural programming. Beyond just the number of attendees, we attracted Jews from all different backgrounds, levels of observance, age groups. There are activities for kids, teens, adults and seniors. The festival has become a staple in the community calendar that the whole community looks forward to attending each year.

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How do you measure the success of your program?

We measure success by a few different factors. One of course is the number of people we are able to serve each year with the festival. So far, the attendance has grown year over year and we are currently the largest single Jewish cultural event in the Valley. We also measure success through the different groups we are able to impact with the festival. We measure it through the level of support that we receive from donors and grant funding. This has also continued to grow year over year. We will also measure success by the new programs that we are able to implement throughout the year in addition to the one major festival that we put on each Fall. We also measure success by the organization itself and how it is functioning. We are now a 501c3 corporation with an outstanding board, and we have the interest and support of many philanthropists and arts enthusiasts throughout the Phoenix community and beyond.

We have also been growing our Facebook followers and our email list. This will allow us to survey our supporters after events to find out what we can be doing better and to improve on the event as we evolve the organization.

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No grants received yet

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